In professional sports, considerable resources are spent scouting new prospects and eventually landing them in the organization.  Those that manage professional sports know that you truly do “win it in the draft”, and they take their recruiting process seriously enough to make it a key source of competitive advantage.

With very few exceptions, other businesses do not do nearly as well.  Many (perhaps most) organizations manage the recruiting process about as well as George Bush manages the English language.  It might be entertaining, but only for the same reason you would slow down to look at an accident scene on the side of the highway.

It seems that many organizations of all shapes and sizes improvise their way through this important process.  What makes this most surprising is that every time an organization goes to the market to hire, they put themselves at considerable risk: risk to reputation, as well as legal risk if they mismanage the recruiting process badly enough.

A meaningful discussion of this important subject would take much more space than I have here, but here are five ideas to improve the recruiting process in any organization:

1. Take it seriously — it’s very expensive to get it wrong.  The Journal of Compensation and Benefits estimates the cost of turnover at 1.5 to 2.5 the annual salary of the position.  So when your new recruit doesn’t work out, and leaves after three months, there is a real cost to the organization.
2. Know what you’re recruiting for.  If there isn’t a comprehensive job description, you need to write one – before you even place an ad.  You need to know what results the position should be achieving, and what competencies are required to do the job well.
3. Separate your needs from your wants. I recently read a job advertisement in the paper for a public sector organization that wanted 20 years of experience, and multiple university degrees for a job they were only willing to pay $45k per year.  That person does not exist.  Decide what your “minimum price of entry” requirements are, and categorize everything else as a “want”.  In other words, it would be a bonus if the person had that experience or competency.
4. Get rid of bad recruiters or hiring managers. Anyone who seems to power trip or get perverse pleasure out of making candidates squirm should be removed from the process.  If you find yourself with such a recruiter or an HR person – fire her.  If it is a hiring manager, insulate them from the process, and seriously consider firing him/her, too.
5. Make the match. Remember you are being evaluated every bit as much as you are evaluating the client.  Allow the candidate to ask questions; Tell people what to expect; follow up with everyone; always check references.

As best I can tell, most organizations recruit poorly not because they don’t know what to do, but rather because they choose not to do it.  This is at your peril.

By the way – Jed and I have done a podcast and a topic bundle on effective interviewing.  Hopefully you find it useful.