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What is a Business Case?
A Business Case is a document you create in order to help you get approval or financial commitment to a project or change initiative.
Why Bother Writing a Business Case?
- It will help you to organize your thoughts and test your ideas. Some things seem like great ideas initially, but after you put some structured thought into it, several questions may arise.
- It will help you clarify and focus your efforts. Just a little bit of structure can assist you in the implementation of your idea.
- It will aid you in ultimately selling your project or change initiative to stakeholders.
- It will provide the basis for more detailed project planning upon approval.
7 Steps to Writing a Business Case
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- Create a Backround (or Project Definition) Statement
- State the Objectives (Future State or Desired Outcome)
- Describe the Current Situation
- Put Forth a Recommendation or Solution
- Determine Your Success Criteria and Measures
- Determine Your Support Required
- Articulate Next Steps and the Timeline
Three Things to Remember About Writing a Business Case
- Ensure that the document is clear and succinct. Minimize the use of jargon, and speak in clear and concise terms.
- Include factual information – you’ve done your homework here’s your chance to prove it.
- Sell it! Speak to people about the benefits of pursuing your idea. Demonstrate the value the project brings to the organization, customer and financial bottom line of the company.