If you’ve got 30 seconds to win someone over to an idea, a product, or your organization, are you ready to do so? Thinking what you should have said after the fact won’t do you a lot of good. Join the Wily Manager guys this week, as they discuss how to make your elevator pitch.
Monday’s Tip: Move beyond the jargon. Speak to people in English, not buzzwords. Give them layman’s terms so they know what it is you are telling them.
Tuesday’s Tip: Catch people’s attention immediately. Don’t say, “I’m an Accountant”, but rather, “I save people thousands of dollars every year through creative tax planning.” People want to know what’s in it for them.
Wednesday’s Tip: Discuss benefits not features. Describing GI Joe with Kung Fu Grip is only meaningful for the most nerdy of nerds. Tell people how the Kung Fu Grip will change their lives. Again… people want to know what’s in it for them.
Thursday’s Tip: Speak in your own voice. It is good do research, and ask for feedback on your Elevator pitch, but make sure the words you choose sound like something you would actually say.
Friday’s Tip: Write it out. Writing your Elevator Pitch down will better allow you to view it critically, and be consistent in your delivery of it. It also helps to align multiple people around a single Elevator Pitch.