STARS – Matching Strategy to the Situation

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Effective leaders strategically change their leadership behaviors depending on the type of business situation they encounter.  They make decisions and take actions differently in different situations.  Here’s how they do it:

If the business situation can be described as a ‘Start-Up‘, then:

  • Degree of Urgency: HIGH
  • More Learning or Doing: DOING
  • Offence or Defence: OFFENCE
  • Tough Calls: MAKE NOW
  • First Action: ASSEMBLE TEAM & RESOURCES

If the business situation can be described as a ‘Turnaround‘, then:

  • Degree of Urgency: VERY HIGH
  • More Learning or Doing: DOING
  • Offence or Defence: DEFENCE
  • Tough Calls: MAKE RIGHT NOW
  • First Action: CUT TO DEFENDABLE CORE THEN REBUILD

If the business situation can be described as a ‘Accelerated Growth‘, then:

  • Degree of Urgency: HIGH
  • More Learning or Doing: DOING
  • Offence or Defence: OFFENCE
  • Tough Calls: LEARN THEN ACT
  • First Action: LEARN QUICKLY, PERMIT MISTAKES

If the business situation can be described as a ‘Realignment‘, then:

  • Degree of Urgency: MODERATE
  • More Learning or Doing: LEARNING
  • Offence or Defence: OFFENCE
  • Tough Calls: LEARN THEN ACT
  • First Action: STUDY THEN REDIRECT RESOURCES

If the business situation can be described as a ‘Sustaining Success‘, then:

  • Degree of Urgency: LOW
  • More Learning or Doing: LEARNING
  • Offence or Defence: DEFENCE
  • Tough Calls: LEARN THEN ACT
  • First Action: STUDY THEN CREATE URGENCY FOR CHANGE

For more information about the STARS Model, see Michael Watkins’ book, The First 90 Days.

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